The Campaign


The Housing First paradigm calls for “rapidly rehousing” people who were homeless and then connecting them with social, medical, education and job training services already existing in the community. This is a new approach: for years, Federal guidelines dictated moving homeless persons along a “Continuum of Care,” from emergency shelter through transitional housing and finally into permanent housing. The trip through transitional housing was supposed to give the person(s) time to address the causes that led to his/her/their homelessness (e.g., lack of work, drug or mental health issue, etc.); however, people languished in transitional housing – as they did in shelters. A comparison of this method with pilot programs using the Housing First method, showed the Continuum of Care approach cost a great deal more, duplicated services and did not promote self-sufficiency or end homelessness. The Housing First paradigm is widely embraced today: re-houses people as quickly as possible and then connects them to services in the community determined to be needed, jointly, by the formerly homeless person(s) and a case manager/social service navigator, based on the individuals’ identified strengths and needs.


Coming Home has operationalized the Housing First policy in the Coming Home Campaign, rapidly rehousing people and then moving them along the path to their particular level of self-sufficiency. To accomplish this there are three interdependent facets of the Campaign: Accessibility, Affordability and Sustainability. That is, housing must be accessible; it must be affordable and the new tenants must be able to sustain their tenancy.

Accessiblity Affordablity sustainablity